The Gateway at PEAK, Peak District National Park
Partners: Birchall Properties, Peak District National Park Authority, Chesterfield Borough Council, University of Derby, Cundall.
Planned uses: National Park Gateway; Retail; F&B; Park & Ride; Outdoor and Activity Centre
Milligan has formed a joint venture to develop the UK’s first National Park Gateway.
The Gateway at PEAK is set to become and exemplar for sustainable tourism. We have appointed Cundall as key advisors on sustainability to the project. The Gateway at PEAK will be part of PEAK Resort, which has planning permission for 2,000 hotel rooms and 250 lodges as well as a whole range of leisure, education and entertainment facilities. Phase One of construction, the all-weather, all-year, all-ages Adrenalin World (working title) is already underway and will open in Spring 2021.
One of the key aims of the Gateway at PEAK is to manage visitors and access to the Park safely and in an environmentally friendly way, offering park and ride facilities, reducing traffic and congestion.
Over the next two months, the partnership led by Milligan will be undertaking a major marketing and research phase discussing the opportunity with companies both large and small, local and national that might be interested in participating. They will be looking to create partnerships with brands that align with the Gateway’s values and vision, to integrate products, experiences and expertise into the delivery of a world-class visitor experience.