Dec 17, 2021

Client: Ashford Borough Council
Partners: Allies and Morrison, CACI, PRD and Gleeds
Status: Master planning
Planned uses: Retail; leisure; F&B; residential, workspace, culture, learning, public realm

Milligan have been appointed by Ashford Borough Council to lead on their exciting new Town Centre Reset project which forms part of the Ashford Recovery Plan. The aim is to help revitalise, enhance, and embrace the town centre by focussing on several key points and locations.

We have brought together the best consultants and specialist thinking team, to support Ashford Borough Council in delivering its objectives. The vision is to create a vibrant, connected, and improved town centre which serves all its communities, residents, workers and visitors. Allies and Morrison, CACI, PRD and Gleeds, will bring together specialist skills in architecture, urban design, place identity, data, insight and social value creation to help achieve this ambitious and exciting vision

Milligan will lead the team establishing an action plan with short and medium-term development and public realm improvements helping Ashford Borough Council achieve its ambitious vision, coined as the ‘reset’.

Ashford town centre finds itself at an important crossroad in its history. Its forward-thinking council has already defined several themes that are now shaping its places, destinations and the uses available in the town for its communities. It is important that Ashford is agile and flexible in its response to the declining role of retail, ensuring the future retail and leisure provision is relevant and bespoke to Ashford as well as embracing the changing needs of residents living, workspace, and learning requirements combined with a range of cultural venues and activities.

Using data and insight as well as the Milligan teams wealth of experience we will look at how Ashford can continue to nurture its boutique brands in a way that best fits its changing community’s needs, in a post-pandemic, post-online and post-consumerism and modern town-centre destination.