Neighbouring attraction to the Gateway at PEAK announces new name and explorer Robert Swan as its brand ambassador.
Milligan is delighted to welcome the Summit at PEAK to the adjoining site at the Gateway at PEAK Resort. The indoor activity centre has also announced Robert Swan, the explorer and environmentalist as its brand ambassador and works are already underway. The centre will offer visitors caving experiences, ziplining and climbing walls, complimenting the Gateway’s service and tourism offer as part of the PEAK Resort masterplan.
Robert Swan is recognised internationally as one of the world’s greatest adventurers – he is the first person in history to walk to both the North and South poles.
Robert’s appointment brings a deeper authenticity to the Summit and PEAK Resort in general, broadening the market appeal of the traditional adventure centre to families and schools as well as provide training spaces for fellow adventurers and the services. During Robert’s expeditions, he witnessed the impact of environmental change on the planet. These experiences were the catalyst for Robert to inspire others – leading eye-opening Antarctic expeditions for business leaders and politicians from around the world and educating and engaging young people.
“The greatest threat to our planet is the belief that someone else will save it” Robert Swan OBE 2012
Through his ambassadorship of the Summit at PEAK Robert seeks to empower and enable people from all walks of life to participate in sustainability through their leisure activities and adventures.